ABOUT CYCOLOGY.FM

Cycology.fm is the podcast about cycling culture, sport, and passion. Through interviews, commentary, and expert opinion, we tap the collective conscience of cycling and deliver its essence. We tell the stories of triumph and innovation along with those of failure and defeat. We cover the vastness of the sport from road racing and gravel riding to World Cup competition, mountain bike parks, and bikepacking. Cycology is a celebration of the sport and an exploration of the lifestyle. Simply put, our mission is to put the psyche back in cycling.

The Cycology podcast is published every Friday...deliberately timed to offer a slice of insight and stoke ahead of the weekend. Interviews are all conducted after 5pm MT because (a) they should not interfere with prime riding hours...for either the guests or the hosts, and (b) it’s happy hour. Plus, if we’ve ridden that day, it gives us something very recent to talk about.

The Cycology.fm Philosophy

The cycling philosophy that informs and inspires Cycology.fm is rooted in the dirt. It technically started with BMX, but the true core is mountain biking. That’s how we fell in love with the sport and what became a gateway to all aspects of cycling.

The addiction, as it were, started by getting hooked on singletrack descending. It felt like mogul skiing on a bike. This was 1990, so there was no suspension, nor were there any chairlifts. So we sucked it up and begrudgingly became endurance athletes. It was really a means to an end, though; namely, getting to the descents and the adrenaline fix we so craved. Over time, though, we sought out the climbs and embraced the suffering. That’s when we became true cyclists.

The golden age of mountain biking started in 1990 and lasted until 1994. If you were fortunate enough to be in the sport during these four years, then you experienced something quite remarkable. You were privy to a secret and a part of history. You witnessed the birth of a global subculture, together with an explosion of innovation. There was no internet to spread the information, so the sport evolved in isolated pockets. We made it up as we went along. A couple print magazines were the only means of common bonding. Otherwise, the sport really existed at the bike shop level. That’s where the mountain bikers of this era gathered to learn and share.

The list of products and technologies that debuted in this period is voluminous. Much of what we use today was pioneered during this time, along with the various competitive and event formats. The destinations of Moab, Utah, and Crested Butte, Colorado, earned global recognition, and the sport’s first stars were born at the inaugural 1990 UCI World Championships in Durango, Colorado.

By 1994, the sport started down the path of rapid growth and mass-market commercialization. The Volvo Cannondale team is perhaps the greatest symbol of this shift, as it recruited a powerhouse team with the biggest stars and eclipsed all previous budgets for a professional mountain bike team. It started to look more like road cycling. Indeed, the sport as we knew it would never be the same. But this was inevitable, and it wasn’t a bad thing. It was simply a natural progression in becoming a mainstream sport, which it officially became with an Olympic debut in 1996.

Of course, the backlash against this more commercial direction was also inevitable. Though many of us competed in cross-country events, as these were the primary ways mountain bikers gathered in big groups, the competition is not what initially captured our collective imagination. Rather, it was the broader experience of riding bikes on singletrack in amazing places...at very high speeds. In crystallizing this ethos, the sport branched off in a new direction. This led to the start of BIKE Magazine, which celebrated that raw experience, and ultimately laid the foundation for today’s bike parks, tour operators, big mountain events, and even the enduro racing format.

It came full circle. While all of this was happening, the parallel world of road racing went through its own share of ups and downs. The Lance Armstrong era sucked the oxygen from all other forms of cycling. And then 29-inch mountain bikes with modern suspension designs and purpose-built trails allowed the dirt discipline to surge again. Most recently, the pendulum has swung in a new direction entirely: gravel bikes and unsanctioned gravel events. This new frontier combines many of the best aspects of road riding and mountain biking into a format that has the broadest possible appeal to the public at large.

This is our lens. If you say Lycra, we’ll counter with baggy. If you say bike park, we’ll counter with classic road climbs. If you say XC, we’ll counter with shuttle rides. If you say 700c, we’ll counter with 29-inch. If you say enduro, we’ll counter with Grinduro. If you say competition, we’ll counter with Ebike commuting. It’s all the same. It’s cycling. What really matters is the stoke you get from pedalling...or coasting...and the psyche you get from cycling.

ABOUT YOUR HOST

ROB REED

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Rob Reed is the host of Cycology.fm. Through his career as a journalist and entrepreneur, cycling has been at the center of it all. His 35-year bike timeline looks something like this:


1986: Races BMX in the Connecticut series, sanctioned by the National Bicycle League (NBL). With eight wins in the sport class, he’s bumped up to the expert class with a few races left before the state finals. He rides a Hutch and subscribes to BMX Action magazine. Rob experiments with freestyle riding, inspired by the film Rad, before making the jump to skateboarding.


1990: Buys his first mountain bike, a $200 Fuji. Bends the steel fork on the first ride.


1991: Starts college at the University of Arizona in Tucson, Arizona. Discovers the beauty and unique consequences of riding desert singletrack.


1992: Gets a job at Bargain Basement Bikes in sales, primarily to get a discount on bikes and parts to support this expensive hobby. Meets several lifelong friends.


1993 - 1994: Competes in the Arizona mountain bike series, sanctioned by the National Off-Road Bicycle Association (NORBA). Co-founds Team Bargain Basement Bikes, securing sponsorships from Bell Helmets and Onza components. Wins the ‘94 season opener in the sport class and eventually finishes fifth overall. The team wins the overall in points scored but gets disqualified on a trail maintenance technicality.


1995: Co-founds mountain bike outfitter Arizona Off-Road Adventures (AZORA) with Chris Guibert. Primary motivation: get paid to ride his bike. Offers day tours around Tucson and week-long adventures throughout the state. Produces and distributes a full-color map of mountain bike trails around Tucson. Hosts Dirt Camp with the Volvo Cannondale pro mountain biking team in Patagonia, Arizona (1998).


1997 - 1999: Joins BIKE Magazine as an intern. Gets hired as Associate Editor and then gets promoted to Editor in ‘98. Departs in ‘99 to pursue a freelance career.


1999 - 2010: Covers mountain biking for BIKE Magazine, Men’s Journal, Stuff, Complex, Men’s Fitness, and other print magazines while exploring startup ideas. Writes a book, The Way of the Snowboarder, on the history and people of the sport.


2010: Founds a VC-backed software company, MomentFeed, in a Malibu garage


2016: Transitions out of his day-to-day role with MomentFeed and relocates from Los Angeles to Park City, Utah.


2016: Joins Forbes Magazine as a contributor with a column dedicated to cycling, snowboarding, and the adventure-travel lifestyle.


2018: Finishes 9th (among 40-somethings) in the Park City Point-to-Point endurance mountain bike race with a finishing time of 7 hours, 52 minutes.


2019: Finishes 4th overall (among 40ish Cat 2/3s) in the Breck Epic mountain bike stage race, sanctioned by the UCI.


2021: Launches Cyclology.fm, the podcast about cycling culture, sport, and passion